The first thing I saw was this …
If I ever write a headline like this in earnest, I'm going to hang myself from a locker by my underpants: http://t.co/EX4EKxHhlj
— FILMDRUNK (@Filmdrunk) March 6, 2015
… and I couldn’t resist clicking the link. That’s when I saw this …
Oh dear Lord, that is a horrible headline. But wait. It gets worser.
Here’s the subhed:
And the lede …
Wow. Now let’s take a look at them collectively.
Beyond the high school-level quality lede, The Star went ahead and bolted it together with the riveting cut-and-paste use of lede as subhed (or vice versa).
Sure, repetition can be a piece-strengthening literary/journalistic device. This is not an example of that.
So daps, Movie Critic Peter Howell’s editors, you’ve irrevocably dented the bar for film criticism here.
(H/T @filmdrunk and @MayorBurnsy)