I get many unusual pitches for this here blog. Many get dismissed outright. Some get a little consideration. Some are no-brainer posts.
This one falls into the latter category.
Why? Because I’ve long been a Jennifer Love Hewitt fan. And, well, when you’re sent four photos of JLH’s pregnant belly, you are required to post it. At least I was.
Here’s what it’s all about:
Jennifer Love Hewitt Becomes New Face and Belly of Palmer’s Pregnancy Range!
Actress Embraces Pregnancy in Trusted Brand’s Latest Ad CampaignPalmer’s Cocoa Butter Formula has cast actress Jennifer Love Hewitt as the star of their latest pregnancy ad campaign. Jennifer Love confidently showed her pregnant belly yesterday for the brand as the face of its trusted stretch mark products during their ad shoot in LA! As a longtime Palmer’s fan, Jennifer Love has trusted the brand to keep her skin smooth and flawless throughout both of her pregnancies.
The ad campaign will celebrate soft, supple skin during pregnancy and the emotional bond between a mother and her unborn child. The ads will roll out in Fall 2015 in print, television and radio and will feature products including Palmer’s Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil.
“After the success I had using Palmer’s through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers,” said Hewitt. “These are products that I believe in and actually use – they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way.”
So there’s all that.
There’s also this: I’ve been asked to invite you “to share their baby bump socially using the #palmersbelly hashtag!”
Photo credit Actress Jennifer Love Hewitt, whose second child is due this summer, chats with director Alan Cresto between takes of her advertising shoot for Palmer’s Cocoa Butter Formula Stretch Mark products on Wed. May 20, 2015, in Los Angeles. (Photo by Casey Rodgers/Invision for Palmer’s/AP Images)